8 Tips To Up Your Marketing Content Game

Marketing content marketing trends Examples For B2B Businesses

The best marketing content is emotional. It provides fresh ideas and insights that can help people find solutions to their problems.

The most effective marketing content is entertaining whether it's an engaging video or a detailed white paper. It adds value to its viewers and achieves its branding goals. These eight examples of branded content that works are a great way for you to learn.

Blog Posts

Blog posts are a great way for companies to communicate their thoughts, ideas, and stories. They can be about any topic or issue and are typically educational in the sense that they are educational in. They could include images, videos or even audio to make the content more interesting and enhance the on-page search engine optimization (SEO).

Writing blog posts of high-quality starts by conducting market research to find and confirm some important facts about your target audience. Once you've identified your audience and their interests, you can start brainstorming and writing.

The most popular types of blog posts are listsicles, how-to articles as well as infographics and curated collections. Writing these types of blog posts ensures that your website has plenty of variety and delivers the value that your visitors expect to discover when they visit.

A how-to blog post like this one can teach your audience new techniques and help them resolve problems. This makes it an essential piece of content for marketing that keeps your readers engaged. A curate collection is a specific type of listicle blog post that includes numerous real-world examples to prove an idea. This type of blog post can also be utilized as a tool for marketing to increase the credibility and visibility of a brand.

Case Studies

Case studies might not be as exciting like a viral post but they are still one of the most effective marketing tools you can design. They're great for showcasing the expertise and generating trust among potential customers. A great case study is about helping your audience solve an issue by demonstrating the way your product or service helped a customer solve a similar problem.

You can employ various formats of content to make your case studies more interesting with infographics and videos. Be cautious not to make your case studies into advertisements as this will reduce the credibility of your company. Create an educational resource that can help and inspire your readers.

You can also make use of case studies to show testimonials from clients and user-generated content (UGC). This builds trust and makes your site more credible. UGC is especially efficient when it's backed up by data.

White Papers

Contrary to feature articles and blogs white papers are generally long-form and offer a deeper depth of information and research. B2B brands use them to show their thought leadership or provide an unique perspective to help customers make buying decisions, learn more about a particular industry, or solve problems for their business.

They are a fantastic way to build trust among casual readers, and positioning companies as experts in their area of expertise. They can also assist potential customers move through the sales funnel.

White papers can be found in various forms but the most effective ones are designed for specific groups. This means that everything from your tone of voice to the content marketing distribution strategy should be geared towards the ideal reader.

White papers are frequently used to communicate research findings. However, it's easy for them stray from the area of practical application and into the realm of theory. To avoid this, backgrounders and problem-solving white papers should incorporate some form of success story to keep readers engaged. Additionally interactive designs are becoming popular in white papers. They allow readers to filter tables and charts to concentrate on only the information that they want. This makes it easier for the reader to understand and move through the sales channel.

Videos

Videos are a powerful method of communicating with your audience and are an excellent tool for marketing your company in a dynamic and interactive way. They are excellent for capturing the attention of your customers and communicating complicated concepts.

Instructional videos, tutorials, and demonstrations are among the most well-known video types. These videos are designed to educate your customers on your products and enhance their loyalty.

These videos can be used to showcase the expertise of your industry and can also be used as a blog post, or even as a part of an effective sales pitch. These videos are an excellent way to engage with your customers. Particularly if they are relevant and relate to current events or movements.

Whether you're releasing an animated explainer video or holding a live Q&A session testimonials are a simple method to build trust in your brand and encourage potential customers to buy your product. You can ask your existing clients to record their experience with your brand, or hop on Reddit and organize an AMA (Ask Me Anything) session. You can make screen-sharing videos as well as how-to videos that are titled in accordance with specific pain points. For example, if you have an e-commerce solution that helps small to medium businesses manage their online store, you can title your video "How to Create a Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials are another form of social proof that helps people believe in an organization's reputation. They can be used in text or video format, and they're an excellent way to boost sales and build up a company's image online.

Testimonial marketing content is a great option because it is focused on the particular needs of each customer and how the company's product or service addressed those problems. It also helps establish credibility for the company since it demonstrates other people have had the benefit of the product.

If you choose to use testimonials make sure that they include the name, company name, and title of the person. This will enhance their credibility. It is also important to make the testimonials as personal as possible by using a face of the person who wrote them. This will also help in creating an emotional bond between the brand and its customer.

You can include testimonials to other pages on your website. Some businesses have a separate page for testimonials, but you are able to also add them to other pages. For instance when a testimonial is about a particular product it can be displayed on the relevant product or check-out page. This will keep a testimonials section from being visited less than other pages, while still providing the same social proof.

Interactive Landing Pages

Utilizing interactive elements on landing pages boosts the average visitor's engagement. This kind of content can help your brand reach its goal of turning visitors to leads. Interactive pages are more enjoyable than static pages using the typical signup form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the brand uses an engaging approach to explain its benefits and keep the user engaged. The page features an easy sign-up form with multiple options, which shortens the process of conversion further.

This interactive landing page created by TransferWise is another example. The first screen makes use of real-life examples and social evidence to convince potential clients that the service is worth the investment. The second screen lets customers to fill out an easy form to get more information about the way the product works.

A landing page is an excellent way for B2B marketers to build an email list. You can offer a free ebook, webinar, a free trial, or any other content to lure your audience to sign up for their contact information.

Headache Trackers

At the point of consideration at the time the customer has identified the issue and is seeking solutions, content should inform consumers about headache triggers and remedies. Examples include infographics that provide data on the top causes of headaches or white papers that present proprietary research on the science behind headache treatments. White papers require readers to provide their email addresses to gain access, which helps build credibility and trust with prospective customers. Headache trackers, applications that help users track things like their intake of food and stress levels, can also be useful saas content marketing company for the process of evaluating, Minen says. Minen warns users to be cautious when drawing conclusions from the tracking data. It may not be an accurate reflection of headache triggers.